James Roy James Roy

The Rise of AI and Beyond

With AI, I feel like we are hurling forward without asking - and discussing -  hugely important questions. Ethical questions.  If we don’t, I think the rosy picture being painted may not be the end result.

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Matthew Kroese Matthew Kroese

Count your blessings

While rushing to pick up my husband from the hospital, I struggled to load my young filly, Noble Grace. In desperation, I prayed for help—and a stranger in a Hawaiian shirt showed up. It reminded me that even in chaos, blessings and unexpected angels appear.

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James Roy James Roy

Why Do We Use Video Marketing?

If your quick response to "Why does your company use video marketing?" is "because everyone else is doing it," then you are not thinking deep enough.

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James Roy James Roy

What Type of Video Is Best For My Business?

Video is an incredibly effective tool for reaching potential customers. However, selecting the right type of video is crucial to maximizing your investment. CRASH+SUES can help you make an informed decision.

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James Roy James Roy

I used to be nice

Growing up, I really don’t remember feeling angry much. But I thought I’d take you through my recent journey with anger.

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James Roy James Roy

What about Truth?

Truth is my passion.  I believe in it.  I can’t help it as it seems to be core to my being. It is the first of my personal core values - pursue truth.

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James Roy James Roy

Authenticity of Self and Brand

Brands need to learn to be who they are rather than who they want to be, or who they feel others (their audience) wants them to be. I think what makes them stand out is being authentic.

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James Roy James Roy

Strategic America Goes BIG for Iowa Lottery

Strategic America reached out to CRASH+SUES to help their client, the Iowa Lottery, inform Iowans that everyone’s favorite game, MONOPOLY™, is back and there is a lot of cash to win.

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James Roy James Roy

Relationships with intention

A note from the owner of CRASH+SUES:  “I am going to write what many will feel is trite - being passionate and caring about the client and the brand…”

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James Roy James Roy

How to Choose a Video Production Company

Given the popularity of video and its usage across social platforms, many production companies promise to deliver everything from A to Z. Spending time upfront to find the right partner could be your best investment.

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James Roy James Roy

The Art of the Explainer Video

Explainer videos are a powerful tool for businesses. In short, they are concise videos designed to introduce a company, explain its services, and show how it can solve customers' problems.

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James Roy James Roy

Exciting Video Marketing Trends for 2025

While it is a constant ongoing battle determining where to best use your marketing video, delivery is also constantly changing and evolving to fit the current popular platform, as well as capture the viewer’s ever-waning attention (and wallet).

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James Roy James Roy

Stock Footage | Tips and Tricks

Recently CRASH+SUES asked to create a regional, :30 TV spot for The University of Texas Rio Grande Valley (see the finished spot above) that aired during Sunday's Super Bowl!

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