The Rise of AI and Beyond
With AI, I feel like we are hurling forward without asking - and discussing - hugely important questions. Ethical questions. If we don’t, I think the rosy picture being painted may not be the end result.
Lotus Pharmacy blooms in to its own
Discover how CRASH+SUES helped Lotus Pharmacy relaunch its site with purpose-driven branding, EHR integration, and caregiver-first design.
BI Worldwide | Turning Recognition into Resonance
Discover how CRASH+SUES energized BI Worldwide’s new global recognition platform with bold visuals, brand alignment, and creative strategy..
Count your blessings
While rushing to pick up my husband from the hospital, I struggled to load my young filly, Noble Grace. In desperation, I prayed for help—and a stranger in a Hawaiian shirt showed up. It reminded me that even in chaos, blessings and unexpected angels appear.
Why Human Creatives Still Reign in Advertising
AI is the hottest double-edged sword in the room. But do the gains justify the losses?
Why Do We Use Video Marketing?
If your quick response to "Why does your company use video marketing?" is "because everyone else is doing it," then you are not thinking deep enough.
What Type of Video Is Best For My Business?
Video is an incredibly effective tool for reaching potential customers. However, selecting the right type of video is crucial to maximizing your investment. CRASH+SUES can help you make an informed decision.
I used to be nice
Growing up, I really don’t remember feeling angry much. But I thought I’d take you through my recent journey with anger.
What about Truth?
Truth is my passion. I believe in it. I can’t help it as it seems to be core to my being. It is the first of my personal core values - pursue truth.
Authenticity of Self and Brand
Brands need to learn to be who they are rather than who they want to be, or who they feel others (their audience) wants them to be. I think what makes them stand out is being authentic.
Strategic America Goes BIG for Iowa Lottery
Strategic America reached out to CRASH+SUES to help their client, the Iowa Lottery, inform Iowans that everyone’s favorite game, MONOPOLY™, is back and there is a lot of cash to win.
Relationships with intention
A note from the owner of CRASH+SUES: “I am going to write what many will feel is trite - being passionate and caring about the client and the brand…”
How to Choose a Video Production Company
Given the popularity of video and its usage across social platforms, many production companies promise to deliver everything from A to Z. Spending time upfront to find the right partner could be your best investment.
The Art of the Explainer Video
Explainer videos are a powerful tool for businesses. In short, they are concise videos designed to introduce a company, explain its services, and show how it can solve customers' problems.
Corporate Video: The Good, the Bad, & the Ugly (Part 2)
This is Part 2 of a blog for those who have mastered the basics and seek deeper insights into corporate video production.
Exciting Video Marketing Trends for 2025
While it is a constant ongoing battle determining where to best use your marketing video, delivery is also constantly changing and evolving to fit the current popular platform, as well as capture the viewer’s ever-waning attention (and wallet).
Corporate Video: The Good, The Bad & the Ugly (Part 1)
This blog is for those who've grasped the basics and seek deeper insights into corporate video production.
Stock Footage | Tips and Tricks
Recently CRASH+SUES asked to create a regional, :30 TV spot for The University of Texas Rio Grande Valley (see the finished spot above) that aired during Sunday's Super Bowl!
Animated Transitions | How to get from Point A to Point B
Storyboards are our roadmap, our bible, and the best way for agency creatives to communicate to our production team what they want.
How to Choose a Vendor That Fits With Your Core Values
What is really important to you when choosing a vendor or collaborator?