James Roy James Roy

NCCM Brand origin Story

CRASH+SUES, once again, partnered with NCCM to refresh its brand identity, honoring the company's legacy while positioning it for continued growth.

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James Roy James Roy

Travlfi | Stay connected

CRASH+SUES carefully curated stock footage and crafted a story that captured the freedom of the RV lifestyle in this compelling ad for TravlFi.

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James Roy James Roy

Influencer Fatigue Is Real

A growing number of consumers—especially Gen Z and, unexpectedly, Baby Boomers—are tuning out traditional influencers.

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James Roy James Roy

Making Smart Plastic Simple

CRASH+SUES stepped in to transform a highly technical, science‑heavy story into a clear, visual, and surprisingly fun video.

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James Roy James Roy

Vectra AI | Proactive Defense

CRASH+SUES partnered with Vectra to create a bold, cinematic brand video that humanizes the threat landscape and showcases what true proactive defense looks like.

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James Roy James Roy

The Great Lost Art of Subtlety

Does subtlety work in advertising anymore? With video ads hitting the saturation point, do people still have the patience for a subtle payoff? Remember when you couldn’t tell what product the commercial was for? (Wasn’t that great?!)

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James Roy James Roy

The Rise of AI and Beyond

With AI, I feel like we are hurling forward without asking - and discussing -  hugely important questions. Ethical questions.  If we don’t, I think the rosy picture being painted may not be the end result.

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James Roy James Roy

Why Do We Use Video Marketing?

If your quick response to "Why does your company use video marketing?" is "because everyone else is doing it," then you are not thinking deep enough.

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Matthew Kroese Matthew Kroese

Count your blessings

While rushing to pick up my husband from the hospital, I struggled to load my young filly, Noble Grace. In desperation, I prayed for help—and a stranger in a Hawaiian shirt showed up. It reminded me that even in chaos, blessings and unexpected angels appear.

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James Roy James Roy

What Type of Video Is Best For My Business?

Video is an incredibly effective tool for reaching potential customers. However, selecting the right type of video is crucial to maximizing your investment. CRASH+SUES can help you make an informed decision.

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James Roy James Roy

I used to be nice

Growing up, I really don’t remember feeling angry much. But I thought I’d take you through my recent journey with anger.

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