The image displays the word 'VECTRA' in bold, green uppercase letters.

Develop a campaign to:

  • Build sustaining and meaningful brand awareness among security executives and practitioners.

  • Evoke emotion at a human level when telling the Vectra story.

  • Shape and own the conversation around XDR.

We began by developing ad concepts for Digital & Social Media platforms, OOH, and storyboards for 2 videos. In the end, we delivered a Sales Kick-Off video, a Campaign Video, print + digital ads (including for the upcoming Olympics), and a campaign toolbox.


Vectra awareness campaign

Vectra Campaign Video

Vectra Campaign Video

Vectra 15 second Cutdown

Vectra 15 second Cutdown

Vectra 6 second Cutdown

Vectra 6 second Cutdown

Large digital advertisement in an airport showing a stylized robot with a red eye and a message about AI and alerts.

Large digital advertisement in an airport showing a stylized robot with a red eye and a message about AI and alerts.

Black t-shirt with Avengers Assemble design featuring green monsters and circular target symbols in red and white.

Black t-shirt with Avengers Assemble design featuring green monsters and circular target symbols in red and white.

At a tech conference, a large vertical digital display features a blue cartoon robot with a big eye, holding a stick with a circular target in the background, and the word 'VECTRA' at the bottom right.

At a tech conference, a large vertical digital display features a blue cartoon robot with a big eye, holding a stick with a circular target in the background, and the word 'VECTRA' at the bottom right.