Develop a campaign to:

• Build sustaining and meaningful brand awareness among security executives and practitioners.

• Evoke emotion at a human level when telling the Vectra story.

• Shape and own the conversation around XDR.

We began by developing ad concepts for Digital & Social Media platforms, OOH, and storyboards for 2 videos. In the end, we delivered a Sales Kick-Off video, a Campaign Video, print + digital ads (including for the upcoming Olympics), and a campaign toolbox.