NCCM Brand origin Story

How do you modernize an industry leader without losing the values that built its success?

CRASH+SUES, once again, partnered with NCCM to refresh its brand identity, honoring the company's legacy while positioning it for continued growth. The new brand embraces NCCM's iconic yellow as a bold market differentiator and refreshes the compass/cross symbol, which represents the founders' faith, purpose, and commitment to engineering excellence.

Beyond the visual identity, we developed a complete brand system, including trade show graphics, marketing collateral, messaging, and launch materials.

To bring the story to life, our team concepted, filmed, and edited a long-form founder video in a modern podcast-style format. More than a company history, the video captures the vision, values, and principles that have guided NCCM since its founding, preserving that legacy while inspiring the next generation of employees and customers.

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