The Challenge
CPC Worldwide develops innovative connection solutions for fluid handling applications in bio-pharmaceutical manufacturing, bio-processing, medical technology, and other specialized markets. Reaching the engineers, scientists, and technical decision-makers who specify, evaluate, and use these products requires content that clearly communicates product functionality, demonstrates real-world applications, and highlights the value of new innovations.
The Approach
CRASH+SUES partnered with CPC to create a range of video content designed to educate and engage technical audiences. From product launch videos featuring 3D animation
to live-action productions and podcasts, each project was tailored to communicate complex product information in an accessible, compelling way.
By combining technical storytelling with purposeful visuals and expert-led conversations, the content helps bring CPC’s connectors and fluid handling solutions to life
for professionals working in bio-processing, life sciences, medical technology, and related fields.
The Impact
The resulting video content gives CPC versatile tools to introduce new products, demonstrate functionality, and shares relevant expertise with the technical professionals who influence product selection and application. Through a mix of 3D animation, live production, and podcast development, CRASH+SUES helps CPC communicate the value of its innovations across multiple formats and audience touch points.
CPC Biotech Product Launch
CPC Revolve SD
CPC Vanguard Explainer
CPC } Biocast
A Partnership Across CPC Product Divisions: Core + Thermal
Beyond its work with CPC’s Bio Division, CRASH+SUES has collaborated with the Thermal and Core divisions to develop live-action videos, 3D animations, and creatively edited content that speaks to each division’s audiences. By showcasing product functionality and real-world applications, the videos help engineers and technical professionals see how CPC’s solutions meet their needs.
CPC MD+M West Trade Show Video
CPC Rack + Tower Video
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