Chainbreaker | Ride to End Cancer

CRASH+SUES was thrilled to recently partner with Chainbreaker, in their inaugural year, to concept and produce a video to kick-off a three-day celebration of cycling entertainment and volunteerism. Chainbreaker directs 100% of all rider-raised donations to cancer research at the Masonic Cancer Center, University of Minnesota. It’s modeled after a hugely successful event at Ohio State called Pelotonia, which has raised $130M for cancer research in the last 8 years. This year, over 1000 riders participated in Minnesota’s ride August 11-13, raising over $1 million dollars.

‍Director: Scott McCullough
Audio: Mike Hallenbeck
Casting: Ruggiero Talent