Surescripts came to C+S to help them communicate their story of the many ways the organization makes it possible to safely and securely exchange health intelligence nationwide.
Surescripts asked C+S to develop a video to reveal a refreshed messaging and brand look and feel. While the message around aligning healthcare organizations nationwide around better, safer and more effective care continued to drive the messaging, the goal of the video was to present the message in a fresh look and voice.
Surescripts' Real-Time Prescription Benefit is helping more patients leave the pharmacy with medications they can afford and, more quickly get started on the path to better health. C+S partnered with Surescripts to develop a script to tell the story in easy to understand and engaging manner using a series of animated scenes.
Surescripts reached out to C+S to create a video featuring clips of employees talking about the many benefits offered to employees. The goal: Create a video, targeted to current employees, to raise awareness around the full range of benefits available to Surescripts' employees. C+S reviewed the employee interviews; developed a storyline; and, identified and edited the clips to communicate the key messaging in the most compelling way. C+S used motion graphics, SFX and music to further enhance the story.