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(or, how we stopped worrying and learned to love the deadline.)
We recently partnered with our friends at Regis and Excel Sports Management to produce a national campaign for Supercuts. They currently have a multi-year partnership with Major League Baseball and were looking to get some national TV spots and digital content ready for the playoffs. With only 45 days to complete our task from concept to completion, we kicked our creative chops into high gear. This may seem like a fair amount of time for an ordinary campaign- but this wasn’t your ordinary campaign. 6 locations, 6 Players, 1 Manager, 1 Helicopter shoot, 5 Stadiums, 1 Salon shoot and 18 deliverables to traffic. We worked with Regis, Excel Sports Management, MLB, MLBPA, the players, the stadiums, talent agencies and more. We tip our hats to Regis and everyone who worked on the campaign!
What's Justin Verlander's Ready-To-Go Ritual? He does things in threes.
We had a blast filming with the Astros starting pitcher on location at Minute Maid Park in Houston, Texas. He even brought his dog Harley with him who was a very good girl for the shoot.
What's DIdi Gregorius' Ready-To-Go Ritual? He has a secret handshake with each teammate.
Although we fought off rain, we had a great time with the New York Yankee. Didi is a class act! If you're watching a game with Didi , pay attention to when he reaches the dugout.