The Challenge

Supercuts is doing their part to prevent the spread of COVID-19 with a temporary closure of their salons. People are taking matters (and scissors) into their own hands, cutting their own hair and posting it online. The results are…how do we put this delicately… Hilarious. A ray of sunshine against an otherwise cloudy sky.

Supercuts teamed up with CRASH+SUES to create a series of spots that let viewers know that their stylists will be there for them – whether they botched their own haircut or are just a little more scruffy than normal. Finding user generated content is one thing, securing rights for it is another.

“It’s always been my sincere pleasure to work with the CRASH+SUES team. I pitched them the brief for this project. Within 24 hours they delivered the standout concept and they finished the project in a week— literally handling everything. They could have done it even faster if I would have been better at responding to their emails!”
Melissa Amponsah
Associate Vice President, Supercuts