HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

HOW DO YOU ROLL OUT THE RED CARPET
FOR THE PEOPLE WHO ACTUALLY ROLL OUT THE RED CARPET?

IDEATION
DESIGN
MOTION GRAPHICS
3D
client
insight brewing
The Challenge

Insight Brewing was looking forward to coming out of the pandemic with some noise - hype - excitement. In preparation, the leadership team took the opportunity to refresh the Insight branding; and, develop several new product offerings with new packaging design developed in partnership with a local artist [and incorporating the new branding]. Insight Brewing asked CRASH+SUES to bring their new logo to life as part of the introduction.

Logo reveal

C+S brought their animation and motion graphics expertise to the table and created a compelling and engaging video of the new logo to the launch.

Social media strategy

C+S, working in partnership with the Insight Sales and Marketing team, created a social media calendar built around key elements of their business strategy - the launch of the new brand and products, a re-introduction of long time favorites, partnerships with local artisans and schedule events at the tap room (this included a mix of events including regular visits by local food truck favorites) all to generate awareness, clicks to the website and visits to the tap room.

Hype Video

C+S created a video to introduce the new look at a launch party at the tap room. After the launch, the video was used across a number of platforms from the website to social media to sales presentation with great success - in sales and visits to the tap room.

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