Insight Brewing was looking forward to coming out of the pandemic with some noise - hype - excitement. In preparation, the leadership team took the opportunity to refresh the Insight branding; and, develop several new product offerings with new packaging design developed in partnership with a local artist [and incorporating the new branding]. Insight Brewing asked CRASH+SUES to bring their new logo to life as part of the introduction.
C+S brought their animation and motion graphics expertise to the table and created a compelling and engaging video of the new logo to the launch.
C+S, working in partnership with the Insight Sales and Marketing team, created a social media calendar built around key elements of their business strategy - the launch of the new brand and products, a re-introduction of long time favorites, partnerships with local artisans and schedule events at the tap room (this included a mix of events including regular visits by local food truck favorites) all to generate awareness, clicks to the website and visits to the tap room.
C+S created a video to introduce the new look at a launch party at the tap room. After the launch, the video was used across a number of platforms from the website to social media to sales presentation with great success - in sales and visits to the tap room.