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FLIPPING THE SCRIPT 
ON SAFETY.

IDEATION
PRODUCTION
EDIT
COLOR
client
Ecolab
The Challenge

When CRASH+SUES teamed up with Ecolab to develop a series of safety videos for their Goal Zero campaign, we decided to take an alternative approach to the “scare tactics” so often employed by companies. “What if we show the upside of employees practicing safety?” The result is a series of emotional videos with universal appeal.

HANDS
PHONE

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