An Integrated Campaign Highlighting The Human Component of Insider Security Risk

integrated brand campaign
motion graphics
code 42
The Challenge

Develop a fully integrated campaign that inspires security professionals to want to learn more about Code42.

How do we do that? Tap into
the ‘human element’:

  • Recognize how intertwined technology and humans are within today’s world – even more so in a post-covid, remote-hybrid world of work.
  • Involving your employees is critical to protect your data.
  • Empathy is an important part of this – employees are not the adversaries but rather allies in combating insider risk. 

C+S created digital communications for a range of platforms from CTV ads to digital billboards strategically placed on roads leading from the airport to the site of a key industry conference as well as inside the convention center.

Exhibit & Trade Show

The campaign was further developed using large exhibit hall banners inside the convention center. Campaign messaging continued in the trade show booth to complete a fully integrated messaging journey for those attending the conference.


Once in the booth, several videos delivered an engaging story of Code42’s history along with product videos that delivered a compelling story of why Code42’s products will best meet the needs of those looking for a solution to minimize insider security risks.

Behind the Scenes