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We worked closely with Christopher & Banks and created their new tagline, "Life that's real. Style that's effortless." We partnered with Terri Cope of MOJO to work with C&B on multiple strategy sessions in order to hone in on the essence of their brand. We helped them come up with a variety of different scenarios and copy to accompany each seasonal launch. CRASH+SUES acted as the production company as well, shooting on location in various locales throughout the United States.