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In the fall of 2018, Children’s Minnesota approached us to create three animated videos surrounding child safety with the requirements that the videos must be interpreted without the reliance on voiceover or text to target a wider demographic of non-English speakers.
Like the past Children’s Minnesota pieces, this video will be featured in emergency and waiting rooms, on social media, at events, and on their website.
Many of the children that end up in the Children’s Minnesota Emergency Department are there due to injuries that could have been prevented. As part of a legal settlement following the death of a boy from furniture tipping over, Children’s received money to address child safety.
Because playground accidents occur so frequently in the summer, our client wanted to release this video to help prevent these issues in a timely manner. This video gave our team the opportunity to really explore character rigging in an incredibly entertaining setting—the playground!