Chainbreaker, a grassroots movement that holds an annual weekend cycling event to help raise money for cancer research, was looking for a way to kick off their inaugural weekend event with some extra motivation. With 100% of the rider raised funds going directly to cancer research at the University of Minnesota’s Masonic Cancer Center, CRASH+SUES was thrilled to partner with them for such a good cause.
Excuses won’t stop Chainbreaker from their goal of ending cancer and they weren’t going to stop us. Filmed at what was the Theatre de la Jeune Lune in the heart of Minneapolis’ warehouse district, we had to get creative if we wanted to capture a cyclist riding full speed in this beautiful building. Creative Director Eric Riggs helped bring all of this to life handling everything from conception to production to editing and even some VFX shots.