Life Time Fitness | Anthem

When you hear "Life Time”  what do you think of? For years, people have thought of a gym, but this is a company that’s evolved into a healthy way of life. Life Time is an always growing, always changing community of people where health, knowledge and relationships are valued.

What makes Life Time special is the people. With more than 25,000 team members, it’s crucial to keep team members both aligned and inspired.

They tasked us incredibly important work. This latest anthem video shows all the moments in life that drive us to be better people—not only for ourselves but for everyone around us. It confirms to the Team Member why they’re here, and why it’s so important to work for a mission-based company.

Life Time provided us with a treasure trove of imagery, footage and inspirational words to craft this video. That, combined with  the freedom to experiment with stock footage, we were able to go a little crazy. Okay, maybe the Life Time team had to reel us back in a bit, but in the end we have a video that shows that Life Time is more than a gym—it is a company that empowers people to live their healthiest, happiest lives.  

TAGS
Editing, Video Production, Creative Edit

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