Minny Grown is a family-owned Minnesota company that grows hemp seeds to create CBD oil. From the CBD oil they create a line of the finest CBD and hemp products in an effort to improve the health in our communities and lead the way for a more natural, healthy, and sustainable future.
Minny Grown came to C+S for help in producing a :15 spot to run on broadcast and various digital platforms. The goal: Increase awareness of their product while generating traffic to the website. They brought beautiful stock footage to the table and needed C+S's expertise to craft that footage into a compelling story in just :15 seconds.
Matthew, editor, took this footage and looked for ways to bring Minny Grown's crops-to-customer story to life. He developed several approaches that aligned with their script and storyboard. And ultimately presented a split screen option which provided an opportunity to showcase a wider range of products and how they were used.
In the end, the client loved the approach and was excited to get the final spot on-air.