What do you call the intersection of a person's talents, values, and communities? Gustavus Adolphus College would call that "Vocation," and they want students to begin discovering theirs. They approached CRASH+SUES to create an intro video for their "Växa" program, which helps students do just that. We pitched an animated collage concept, which they bought into wholesale. Using their script and footage of students and events at the school, we created typographic design layouts and animated them. The client was thrilled with the result. Ben Oberg managed the production and Chris Levin directed and animated it with design help from Preston Stevens.