Q: How do you approach an ad for the Olympics?
A: ...With an Olympic timeline!
Code42, an innovator in insider risk, found out that they had secured an advertising spot for the 2021 Tokyo Olympics. However, their ad buy started in 3 days.
Enter CRASH+SUES. With Code42, we managed to lock down a creative direction stemming from some previous spots we had done for them. In that time, we managed to secure stock footage, flesh out the narrative and produce a cut for them to react to. After some back and forth, we had a final cut that was ready for the world.
To finish it all off, we completed sound design, color correction and final mix for broadcast. The result? A gold medal… in three days.