Harley-Davidson ~ #RollYourOwn

Celebrating the “individuality of the rider” is the the theme behind  Harley-Davidson’s recently launched”Roll Your Own” campaign created by our friends at Wolfes LLC and color-corrected by our very own Sue Lakso.  The ads, featuring riders in out-of-the-norm situations, attempts to break the stereotypes of who rides Harley’s and how they ride them.


“Our client came up with terms ‘gritty’ and ‘real,’ and we evolved the look from there.” ~ Sue Lakso

CRASH+SUES is a small but fearless band of storytellers who help ad agencies and businesses create meaningful connections with their customers and employees.  We’re masters of ideation, design, live action production, animation and color, delivering compelling content that engages, entertains and educates. Call us what you want – a hybrid agency, a creative boutique, a branded content studio, digital daredevils, or… just call us. We’ll help you cut through the noise.  visit CRASH+SUES


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