Designed by You | Built for Life
If you’re in the market for a new jacket before the snow flies, you’ll want to check out the new create-your-own jacket kiosks at Midwest Mountaineering (Minneapolis) and Ute Mountaineer (Aspen.) The kiosk prototypes are a co-creation of Capsule and Chandler, Inc. who called on CRASH+SUES to create a looped video for the uber-friendly touch screens. The concept blends the best of retail with e-commerce, allowing buyers to customize the color, style, fit and fill of their jackets along with such features as sleeve length, hood and personalization. The best part? You can try before you buy with a sampling of jackets on-site.