Tricalm – Translating Science
Creative Edit, Color, Finish
Do you ever feel like you have no idea what your Doctor is talking about? All you want is an explanation you can understand, but all you’re hearing is incomprehensible medical terminology. Translating everything into laymans terms and throwing in a snoopy kid for good measure, the CRASH+SUES team had a blast working with agency Lindsay, Stone, and Briggs to create this spot for TriCalm. Edited by Lindy Wilson, color corrected by SUE Lakso, finished by Matthew Kroese, and audio by Uproar’s Kent Militzer, this project provided many laughs and made sure everyone walked away knowing all about Tricalm’s benefits!