INTERNATIONAL FILM FESTIVAL
CRASH+SUES was tapped to create the trailer for the 2016 Provincetown International Film Festival. They wished to celebrate their status as America’s Oldest Art Colony by paying tribute to the prolific artists that have called it home throughout the years.
We took Pecker, the PIFF shorebird mascot, on a journey through the works of six great American artists. The project was a master study of art styles from contemporary realism and impressionism, to abstract expressionism and beyond. We chose the artists with intention, ensuring that they had a connection to Provincetown and the East Coast art scene.
- A trailer that truly captures the spirit of the Provincetown art community.
- A standing ovation during opening night of the festival.
- A creative team who united to pull off an ambitious idea.
CAPTURING THE LOOK
The challenge on this project was not only in recreating each of the various artists’ styles, but also creating a world that could move and shift as Pecker journeyed through each of the paintings. This extra level of detail led us to explore a variety of techniques. Cel animation was used to bring Pecker to life, while recreations of the art involved digital painting, matte painting, 3D simulations, and even filming the creative team dripping and flinging paint onto canvas. Don’t worry, we laid down tarps for that last one…
TELLING THE STORY
The research we did on the artists and their processes played a big part in how each scene came to life. We took animation inspiration directly from how each of the artists executed their work. Contrast Helen Frankenthaler’s graceful soak stain technique to Jackson Pollock’s chaotic, energetic one. Each scene had its own energy and tone, while Pecker acted as the unifying note throughout, making for an unforgettable journey.
THE FINISHED PIECE