THE ASK

The Film Society of Minneapolis / St. Paul asked CRASH+SUES to create the branding for the 35th annual Minneapolis / St. Paul International Film Festival.

THE ANSWER

Our branding took cues from the festival itself: bold, full of energy and uniquely Minnesotan. We highlighted “35 years” with a festival lockup design that ushers people back to 1981. The festival tagline, Experience More” encouraged audience members to attend multiple films, parties and panels.

THE OUTCOME

  • The festival experienced a 10 percent growth in ticket sales compared to 2015.
  • Over 45,000 film lovers attended the festivals film, parties and panels.
  • The branding was used in materials featured in The New York Time, Mpls.St.Paul Magazine and the Star Tribune (among others).
FINAL LOGOS
SUPPORTING ELEMENTS
Because there is so much collateral that gets made for the festival (newspaper inserts, bookmarks, flyers, web banners and more), CRASH+SUESsupplied supporting elements (some of which are shown below), that along with the logo’s, created a “kit of parts”. This “kit of parts” made it possible for the marketing team to quickly create what was needed, but still stay on brand.
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DESIGN BY CRASH+SUES