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MILKWEED

FILM TRAILER

THE ASK

CRASH+SUES was approached to create a 2-minute, animated trailer based on “Milkweed” by Jerry Spinelli, a book for younger readers about the Holocaust as seen from a young boy’s perspective. With the trailer, our client hopes to garner interest from investors to create a full-length, animated feature film.

THE ANSWER

After reviewing the screenplay adaptation of the book, the C+S Creative Team collaborated to identify the most important story moments to portray in the trailer. From there, we began our pre-production process, which included designing the characters from scratch. With these elements in place, we set out to create the full 2-minute animated trailer.

THE OUTCOME

  • A trailer that conveys the depth of Holocaust, as seen through Misha’s perspective
  • A “proof of concept” to guide the style and structure of the “Milkweed” feature length animated film.
  • A valuable tool for investors to visually and audibly understand the intent and tone of “Milkweed.”
CHARACTER DESIGN
VISUALIZING THE STORY

Knowing the magnitude of this project, it was important to establish a clear work-flow and style early on. After completing the character designs, we moved on to storyboards, and the animatic (a timed “moving storyboard” with VO and music.) The animatic was our blue-print in visualizing the story, and ensuring that we had the correct pacing and tone before moving on to the more time-consuming aspects of the process. Despite it’s unfinished state, we found that the story moved us in a very profound way, confirming that we were on the right track.

FINISHING TOUCHES

Utilizing our animatic, we delved into the creation of the animation assets. Each shot required a certain level of customization, requiring that many of the character poses and angles be drawn from scratch. Once the pieces were in place, we got to work on animating. Keeping the tone and pacing of the animatic in mind, we brought performance to each shot, and in turn, life to each character. The end result was a compelling, emotionally-driven piece that showcased the essence of Jerry Spinelli’s moving story.

THE FINISHED PIECE
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CREDITS

Executive Producer: Gail Rosenblum

Producer: Kara Wayne

Director: Sam Fischer

Animators: Allison Howle

Anna Fleissner


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