Lifetime Fitness – Training
Creative Edit, Motion GFX, Finish
CRASH+SUES collaborated with writer/producer Jill Palmquist and photographer Jim Henderson to create a marketing video for Lifetime Fitness targeting women of all ages. What started as a direct mail piece was conceived as a video, allowing it to reach a larger audience; the message being that every age is the best age to care for your body. Matthew Kroese did creative edit and titles.