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THE ASK

Danita Bye is an author, coach, board member and speaker, so it was very important that her personal brand speak to what makes her unique. CRASH+SUES stepped in to develop a visual identity that reflects the strong values that Danita Bye pours into her work every day.

THE ANSWER

Danita’s ability to shine light and life onto situations and people led us to the Catalyst logo. The guiding force behind the visual identity, this mark represents the spark of life, energy, laughter and light that Danita brings to her clients.

THE OUTCOME

  • The logo that speaks to Danita’s role as an agent of change.
  • Supporting logotype, colors and fonts that allow for maximum flexibility.
  • Rapid prototype mockups for Danita’s soon-to-be-released book.
THREE DIRECTIONS

We presented Danita with three logo directions: a classic monogram logo invoking a sense of history and experience, a compass logo to reflect Danita’s role as a consultant and guide, and a spark logo to represent the moment when her strong values and passion come together to empower others.

FINAL LOGO

The spark logo did the best job of capturing what Danita’s personal brand is all about. The logo itself continued to evolve as we dug deeper into the design process.

SUPPORTING ELEMENTS

Once the logo was settled on, we began to expand the Danita Bye brand. We developed additional logo options, secondary color options, a full palette and type kit. We made sure to provide tools for any application.

BOOK COVER MOCKUPS
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DESIGN BY CRASH+SUES