CRASH+SUES recently collaborated with writer/producer Jill Palmquist and photographer Jim Henderson to create a marketing video for Lifetime Fitness targeting women of all ages. What started as a direct mail piece was conceived as a video, allowing it to reach a larger audience; the message…
When CRASH+SUES teamed up with Ecolab to develop a series of safety videos for their Goal Zero campaign, we decided to take an alternative approach to the “scare tactics” so often employed by companies. “What if we show the upside of employees practicing safety?” The…
While jeans have become increasingly acceptable as everyday work wear in many offices, card-carrying creatives in the fields of marketing, advertising, and all things digital, have made it all but mandatory. This doesn’t sadden me, as I enjoy the perks of donning casual duds as…
Today, I received a well-organized, chronologically-formatted resume with a clearly stated objective which highlighted the individual’s accomplishments, her better-than-average qualifications (for an intern, anyway) and that also indicated knowledge of our company, clients and the services we provide. What didn’t I receive? A phone call…
Pride is a dangerously stupid thing. Why is it dangerous? You may have heard it said, “pride comes before the fall.” Well, it’s true, and sometimes that fall is not only painful to you but for those you either bring with you or that you…
What’s in a name? A lot of history! In 1989 Tom Gilman, Tom Lecher, and Gary (“Crash”) Medin decided to open a video post-production facility. At the time, they all worked at City Post, Inc., an offline video editing company that worked on TV commercials and…
So you want to tell stories? That’s great, pick your platform. Animation, film, illustration, perhaps novel-writing, heck, even game design; there are so many to choose from. I run into this problem quite a bit as an artist. I love hearing, telling, and seeing stories…
Fear is part of the human condition. It’s what makes us vaccinate our kids, or reach for the seatbelt when we get in the car. As creatives, we face fear everyday: “What if this idea fails?” “What if our clients don’t like our work?” While…
CRASH+SUES is at it again! For the 5th year running, we have teamed up the the Film Society of Minneapolis / St. Paul to bring you the trailer for the 34th Annual Minneapolis / St. Paul International Film Festival. The live-action trailer is a stylized…
“We’re breaking up with you winter. It was fun while it lasted but… it’s over.” CRASH+SUES celebrates the beginning of spring with an ode to winter, animated by our very own Anna Fleissner. Are you ready to add some passion to your marketing efforts?…