Supercuts ~ “Ready to Go” Campaign
The dust has settled.
We recently partnered with our friends at Regis and Excel Sports Management to produce a national campaign for Supercuts. They currently have a multi-year partnership with Major League Baseball and were looking to get some national TV spots and digital content ready for the playoffs. With only 45 days to complete our task from concept to completion, we kicked our creative chops into high gear. This may seem like a fair amount of time for an ordinary campaign- but this wasn’t your ordinary campaign. 6 locations, 6 Players, 1 Manager, 1 Helicopter shoot, 5 Stadiums, 1 Salon shoot and 18 deliverables to traffic. We worked with Regis, Excel Sports Management, MLB, MLBPA, the players, the stadiums, talent agencies and more. We tip our hats to Regis and everyone who worked on the campaign!
Creative Director: Eric Riggs
Director/Executive Producer: Sam Fischer
Director of Photography: Joshua Ausley
Gaffer: David Cook
Location Sound: Jeff DesLauriers
MUA: Abigail Gellrich
Lead Editor: Kaj Kjellesvig
CRASH+SUES provided Ideation, Creative Decks, Mood Boards, Storyboards, Scripting, Directing, Production, VFX, Color, Finish and Trafficking.
The roster includes Didi Gregorious (New York Yankees), Justin Verlander (Houston Astros), Lorenzo Cain (Milwaukee Brewers), Francisco Lindor (Cleveland Indians), Brock Holt (Boston Red Sox), Ben Zobrist (Chicago Cubs) and Oakland A’s manager Bob Melvin.
The commercial campaign is airing over TBS, Fox, FS1, ESPN, + MLB Network, Hulu and more.
Some fun facts:
Project Data: 2.98 TB
Camera: Arri Alexa Mini, Sony F55
Lenses: Arri Master Primes
Edit: Premiere Pro
Color Grade: Nucoda Digital Vision
VFX paint out/roto: After Effects, Mocha
Project Start Date: August 13th, 2018
Project Delivery: September 26th, 2018
Shoot Days: 6
Time from final shoot day to project delivery: 5
Total time: 45 days from project brief to final deliverables
Number of Deliverables from C+S: 18
Project Folder Contains: 14,566 Files, 559 Folders
Video Takes: 257
Bronx, New York
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