Supercuts ~ “Ready to Go” Campaign


The dust has settled.

 

We recently partnered with our friends at Regis and Excel Sports Management to produce a national campaign for Supercuts. They currently have a multi-year partnership with Major League Baseball and were looking to get some national TV spots and digital content ready for the playoffs. With only 45 days to complete our task from concept to completion, we kicked our creative chops into high gear. This may seem like a fair amount of time for an ordinary campaign- but this wasn’t your ordinary campaign. 6 locations, 6 Players, 1 Manager, 1 Helicopter shoot, 5 Stadiums, 1 Salon shoot and 18 deliverables to traffic. We worked with Regis, Excel Sports Management, MLB, MLBPA, the players, the stadiums, talent agencies and more. We tip our hats to Regis and everyone who worked on the campaign!

 

Creative Director: Eric Riggs

Director/Executive Producer: Sam Fischer

Director of Photography: Joshua Ausley

Gaffer: David Cook

Location Sound: Jeff DesLauriers

MUA: Abigail Gellrich

Lead Editor: Kaj Kjellesvig

 

CRASH+SUES provided Ideation, Creative Decks, Mood Boards, Storyboards, Scripting, Directing, Production, VFX, Color, Finish and Trafficking.

 

The roster includes Didi Gregorious (New York Yankees), Justin Verlander (Houston Astros), Lorenzo Cain (Milwaukee Brewers), Francisco Lindor (Cleveland Indians), Brock Holt (Boston Red Sox), Ben Zobrist (Chicago Cubs) and Oakland A’s manager Bob Melvin.

 

The commercial campaign is airing over TBS, Fox, FS1, ESPN, + MLB Network, Hulu and more.

 

Some fun facts:

Project Data: 2.98 TB

Camera: Arri Alexa Mini, Sony F55

Lenses: Arri Master Primes

Edit: Premiere Pro

Color Grade: Nucoda Digital Vision

VFX paint out/roto: After Effects, Mocha

Project Start Date: August 13th, 2018

Project Delivery: September 26th, 2018

Shoot Days: 6

Time from final shoot day to project delivery: 5

Total time: 45 days from project brief to final deliverables

Number of Deliverables from C+S: 18

Project Folder Contains: 14,566 Files, 559 Folders

Video Takes: 257

 

Locations:

Boston, Massachusetts

Houston, Texas

Bronx, New York

New Jersey

Oakland, California

Phoenix, Arizona

 

             

Click for full image

 


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