Harley-Davidson ~ #RollYourOwn
Celebrating the “individuality of the rider” is the the theme behind Harley-Davidson’s recently launched”Roll Your Own” campaign created by our friends at Wolfes LLC and color-corrected by our very own Sue Lakso. The ads, featuring riders in out-of-the-norm situations, attempts to break the stereotypes of who rides Harley’s and how they ride them.
“Our client came up with terms ‘gritty’ and ‘real,’ and we evolved the look from there.” ~ Sue Lakso
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