Ecolab ~ Goal Zero
When CRASH+SUES teamed up with Ecolab to develop a series of safety videos for their Goal Zero campaign, we decided to take an alternative approach to the “scare tactics” so often employed by companies. “What if we show the upside of employees practicing safety?” The result is a series of emotional videos with universal appeal. Eric Riggs led the team with concepting and writing, and shared motion GFX responsibility with Brian Thompson. Anna Fleissner provided animation support, while Matthew Kroese handled the finish. The sound design was provided by Aaron/Stokes.