Carrier ~ Turn to the Experts
Doe-Anderson came to CRASH+SUES s to bring their new positioning for Carrier to life. The desire was to re-establish the brand’s credentials as innovators in home comfort in order to launch a new product initiative that goes way beyond heating and cooling to include safety and security. This brand essence film shows consumers a new, fresh side of Carrier — one that’s relevant to modern lifestyles and much more than “the box in the backyard.” Creative edit by Lindy Wilson. Todd Isaacs provided color, with Matthew Kroese on finish.