Carrier ~ Turn to the Experts


Doe-Anderson came to CRASH+SUES s to bring their new positioning for Carrier to life. The desire was to re-establish the brand’s credentials as innovators in home comfort in order to launch a new product initiative that goes way beyond heating and cooling to include safety and security. This brand essence film shows consumers a new, fresh side of Carrier — one that’s relevant to modern lifestyles and much more than “the box in the backyard.” Creative edit by Lindy Wilson. Todd Isaacs provided color, with Matthew Kroese on finish.


1 Comment

5
  • Bob Boesel

    The text goes by so quickly that in several cases the message was missed – I think the difficulty in quickly reading the text is exacerbated by the high extent of video subject movement and brightness changes behind the text. But, a very nice presentation overall – it just needs a few more seconds run time.

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