Transforming a Brand
Transformation Women’s Coalition (TWC) was established as a platform for faith-filled women believing in the power of Jesus to gather and inspire each other to become leaders in their communities. TWC came to us for help in bringing their platform to life with a refreshed brand identity and expression. The challenge was to establish and differentiate TWC in the marketplace. We started by digging in and fully understanding the organization, their mission and goals, and their target audiences. Working closely with our clients, we developed a compelling platform and in the process presented recommendations on a new name for the organization based on their freshly distilled platform.
We rebranded Transformation Women’s Coalition (TWC) as W.E. Transform, which provided the foundation for the brand to expand—offerings, platforms, events, etc.—under the new brand. Based on research, analysis of the category, and an understanding of the audiences, we recommended a color palette with a vibrant, global and confident appeal. We thoughtfully designed additional elements—logotypes, iconography, patterns, photography, etc.—and how they would be used together in expressing the brand visually. After creating extensive brand guidelines, we packaged up all of these elements and digital and print templates for our client to move forward.