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AARP – What’s Your Magic Number?

CRASH+SUES partner, Daniel Cummings, of Picture Machine Productions, and PLDG recently teamed up with CRASH+SUES on three :30 spots for AARP to encourage people to use a healthcare cost calculator. Each of the lifestyle spots combine a blend of practical effects (including shooting exploding chalk at 1000fps) and post effects. Graphic artist Eric Riggs both altered the color of the chalk and seamlessly blended the transitions to create a unique end tag that showcases the personality of AARP. Color grading by Todd Isaacs.





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